The life of a shoe doesn’t start from the day it is purchased from the store. It starts with an idea that surfaced a long time ago. An idea that could take the stores by storm, an idea that could benefit both consumers and the animal kingdom, an idea that could make an impact.
Forecasting the trend of the upcoming season is the most crucial step. What style, colour, pattern, shape will it be? These decisions shape the future of the product and the brand. This is when the team finalises the look of the product and sends it for sampling. Sampling brings your imagination to life and just like real life it ain’t easy! It requires lots of running around, sourcing material, chasing vendors, feedbacks until we are satisfied with the prototype.
Then the next set of decision variables- forecasting the demand, size requirements and so on…Finally the bulk production starts! This takes time. During this period we work on the marketing strategies- social media promotion, collaborations, events, sales, cataloging etc. Once the finished products reach our warehouse, we are busy with sales and distribution. Challenges come through every single day but that is part of the package! For anything to grow, one will always face difficulties and that’s exactly what is making Kanabis stronger each day.
And within no time the cycle starts again, from an idea…
We were recently invited by NIFT Delhi to interact with the design students and give our company presentation. We wanted to leave a fantastic impression of Kanabis (obviously!), but we also wanted to make it an enjoyable experience for the students. Not just another boring power point that they were being forced to sit through.
So we decided to run a shoe design contest. We used our Green T wedges as the subject and asked the students to redesign and transform it into their dream shoe! They would get to keep a pair to wear and flaunt their work around. The winner’s takeaway was a gift voucher and a 2 week internship at Kanabis.
With eyes on the prize, everybody unleashed their creativity and we saw some amazing hand-painting, use of embellishments, patches and much more. One of them added a piece of sheer vinyl with beautiful flowers embroidered on it and we found our winner- Diksha Trika. Her work showed an original thought and neat execution.
Congratulations Diksha! We look forward to having you on board for 2 weeks : )